Pulling Parsnips

Our little kitchen garden in 2009 was, overall, a success. We managed to be 90% self-sufficient in veg during a six week period in summer. The only thing we bought were onions. We had some failures – the pigeons got the broccoli, the butternut squash rotted-off after setting (only harvested three – and small ones at that) and I overcrowded the spring onions. However we had wonderful crops of carrots, potatoes, green beans, berlotto beans, lettuce and sorrel. Even my three tumbler tomato plants yielded around three kilos of cherry-sized fruit – with a last little greeny lot in November that got ripened a bit indoors before being roasted off and then dumped into a curry.

Growing your own has really given me a new appreciation for food and I value its existence much more than the stuff I’ve bought from the supermarket. I do my best not to waste anything I’ve bought but I’ve discovered an almost obsessive determination to use up everything I’ve grown.

There is still a last lot of parsnips to lift even now. I feel a roast dinner coming on…

What’s next, and is it shiny?

I was recently reading a study that amongst other things reports on trends in tech over the next five years and its potential for academic use. I’ve mentioned before my sense of floundering in our brave new word as a non digital-native and yet I seem to spend increasing portions of my work acting immersing myself ever deeper into the online world and translating it for others.

Being in touch, always being able to be contactable, drives ever more tools and change in our behaviours. The landline is much quieter these days, only parents and salesmen call.

On the coffee table next to me is a postcard of Bryher, the island we stayed on last June. To get a mobile signal you have to walk around the beach, up a bank and find a spot where you could see the mast on the island of St Mary’s five miles across the sea. At one point we were up the top of Gweal hill (the middle stroke of the 3 shape) trying to get a signal, being buffeted by a wind so strong that my face stung.

The postcard shows a small green land mass outlined in white sandy beaches, surrounded by navy blue seas. It’s a dot of a rock about one-and-a-half miles long and less than three quarters of a mile wide. Along with its other island companions, it is isolated 30 miles off Cornwall, vulnerable to the full force of the Atlantic ocean.

I’m desperate to go back. To get away from Google and Twitter and Facebook and emails. The only evidence of wireless we saw was on the island of St Agnes in the Turks Head. About three people with their laptops were huddled around one table next to the piano. Even that seems quaint, “Just going down the pub for a pint and catch up on my emails, back later, bye”. Why does it seem quaint and not progress? I’m not sure that the Carpenters at the end of our road will have wireless. It does have a piano, but it’s the sort of pub that in the unlikely event of me walking in, and the even unlikelier even of someone playing, asking if they had wireless would surely stun the pianist into silence.

Perhaps it seems quaint and appealing in Scilly because staying in touch, while easier than it has ever been, is still much harder than it is for us on the mainland. You have to work at it a bit. The actual human contact becomes precious again. Today, with several windows open on my desk top; Facebook, Twitter, email, and my mobile nearby it’s wallpaper. Welcome and unwelcome distractions from what I’m supposed to be doing. I couldn’t even manage to keep up with a friend who might in the same half hour send me an email, text me and reply to a comment I’ve left elsewhere. Responding is optional. I feel like it is making my interpersonal contact shallow and less cherished. Instead of reveling in the virtual natter over the garden fence, I’m dissatisfied. And I’ve never had it so good.

For every writer and artist I know and the one inside me

Watched this and had to share with anyone who dares to be creative. Encouragement indeed:

Wiki wrangling

For some time now I have thought there was a gap in the market for the wiki-Delia. I found this over at http://www.commoncraft.com. It’s not the recipe for a roux but it’s certainly on a par with teaching you how to boil an egg… And I think the art direction is fabulous.

Spring 2009

spring seedlings
Photos by S. Arrowsmith

Finally I can show you rows of seedlings now that we have built raised beds. I’m hoping that these little green shoots will turn into parsnips, carrots, beetroot, salad leaves, American landcress and sorrel. Elsewhere in the garden we have potatoes (in tubs) spinach, green and borlotto beans, cavalo nero and broccoli. Given that we don’t have any real greenhouse type space I’ve placed an order for plug plants of tumbler tomatoes, butternut squash and sweetcorn – hopefully they’ll turn up in the next couple of weeks.

The woodland bit of the garden put on a real display this year. Above is a picture of some of the helebores and the daffs and below are my latest purchase – anenomes.
purple

Annual Review 2007/08

Four seasons
The Four Seasons by Marc Chagall

Review of 07/08
As the next tax year looms, I realise that I should probably do a quick review of 07/08 before it really is too late:

oxfam
My first project of the year was a continuation of some of the campaigning research work I’d done for Oxfam International. This culminated in me setting up and facilitating a 4-way agency pitch for some exploratory international campaigning work, to take them beyond Make Poverty History and discover ways that could help them recruit a global campaigning force.


The National Osteoporosis Society asked me to provide some support while they were between creative agencies. I had a pleasurable time going back to my roots by developing and writing a fundraising direct mail pack for their Autumn appeal. This involved interviewing people for case studies to use in the body of the material and it proved a very moving experience.


The Golden Web Foundation
were looking at the principals of Major Donor fundraising and I did a sizable piece of research for them in order to help them respond to the new trend among Ultra High Net Worth Individuals called ‘Venture Philanthropy’. It was during this project that I discovered two major sources of inspiration: The Clinton Global Initiative and The Elders. I also had the pleasure of collaborating with the Factary as part of providing consultation.


One of my favourite pieces of work came to me via the Cambridge Business Women’s Network in the shape of Anderson Health Management. They were looking for someone to articulate who they were in a way that would appeal to local businesses and we had a lot of fun coming up with a Get Well Soon card that would introduce stress management workshops.  We also worked together in developing their communications strategy for the coming year for this target audience.

There was a lot of other activity going on too, mostly of networking furiously in Cambridge, following leads, putting in formal tenders for projects – some of which didn’t come off but did provide new contacts and in some cases new friends.

I celebrated my first full year freelancing as an independent creative director with a garden party at home complete with afternoon tea, scones, jam, and lashings of Pimms. A mixture of business contacts and friends (the boundaries become ever more blurred these days) turned up to help me celebrate and my sense of happiness surprised me far more than my sense of satisfaction.

Wordle


Not really sure what to make of this. This image was made by pasting the URL of this website and pressing the button that says ‘create’. But it was just pressing the button. I didn’t feel like I was creating anything. The image that came back was compelling – perhaps it shows the issues that I find most pressing? Not sure. It looks pretty though. You can see it bigger here.

Climate Care – Reduce and Offset Approach

CC projects

Beating the backlash
Web stuff is fast becoming one of my favourite types of work. When you need to address something straight away you can respond really quickly and get your ‘voice’ out there for all to hear. Climate Care needed to review their website and replace the traditional ‘green’ profile with something more business friendly while still retaining their approachability. After all, these were the guys who responded to protesters camped on their roof by inviting them in for a cup of tea and a chat – which resulted in the protesters reconsidering!

CCalgore
It was important to counter the worst effects of the media offset backlashers that were lumping all offsetters into the ‘snake oil’ category. As one of the major champions of the climate change cause, Climate Care needed to debunk the myth of ‘indulgences’ and promote their internationally renowned projects.

Together we came up with terminology ‘Reduce and Offset Approach’ and I rewrote their website to reflect both this and the amazing community benefits their offseting projects engender. I worked as the writer member of the marketing team and we turned the whole thing round in three weeks.
CCreduce

Website: Healix IT, Copywriter/Creative Consultant: Ingrid Birchell Hughes, Editor: Eva Bishop (Climate Care), Marketing Director: Helen Johnstone (Climate Care).

Sept/Oct

cyclamen

Photo S. Arrowsmith

This cyclamen is yet another plant that wanted to lanquish and rest for a year before putting out flowers. I’m beginning to see a pattern here, things clearly take their time to settle into this garden. We also have some pink ones but the cats keep sitting on them.

July/August

herblav

Photos by S. Arrowsmith

The herb garden (left) was looking very lush and being very productive this year and the white Lavatera (right) has condescended to remain upright and not grow along the ground as it did last year.  The Lavetera does need major pruning every year just to stop it taking over west Cambridge but advice from the interwebs says that you shouldn’t prune it back until the spring or the shrub could sustain frost damage and revert back to being pink. I keep wondering why that should happen but my biology education is somewhat lacking.

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